How Much Does SEO Matter for Growing Your Podcast?

How Much Does SEO Matter for Growing Your Podcast?

Podcasters always ask me this question:

How much should I worry about SEO when I produce my show?

The answer is you shouldn’t worry much at all— with one exception.

In today’s episode, you’ll learn about what that exception is.

By the end, you’ll understand why I don’t think SEO is worth spending time on for most podcasters. Plus, you’ll have a better idea of how much time you should be spending on search engine optimization for your own show.

Katherine Nails is the content manager at Grow The Show, where she works on the day-to-day audio production and editorial operations. Prior to joining Grow The Show, Katherine worked as a writer and editor for various Philadelphia-area print publications including The Philadelphia Inquirer. ​Katherine is a graduate of the University of Delaware, and is a recipient of the C.A. Tilghman Journalistic Award and the Woman of Promise Award for excellence in her field.