Sponsorships.
When you hear that word, the first thing you probably think about is cold, hard cash.
You think of ad rates, CPM and CPA, and all kinds of industry jargon like that.
This episode is about sponsorships.
BUT…
If you want to learn about the CPAs, CPMs, and how to build a monetization strategy, I suggest you check out our episodes with Gary Arndt and Dave Jackson.
That’s because this episode isn’t really about money— at least not directly…
This episode is about relationships.
When it comes to podcasting and sponsorships, the money comes second.
The people, and the relationships, come first.
This is because if you build AMAZING relationships with people in your industry you are going to be in the position to be making some money.
In this episode:, that’s what we’re going to talk about:
How to build relationships with potential sponsors.
To help us learn how to do this, we’ve brought in a sponsorship expert.
His name is Billy Thorpe.
Billy is a successful podcaster, entrepreneur, and online creator who teaches OTHER creators how to monetize their work.
By the end of this episode, you’ll know how to find sponsors that are the best fit for you, and you’ll learn the RIGHT way to pitch yourself to them that guarantees a higher chance at success.
Resources Mentioned:
The Only Way to Monetize Your Podcast, With Dave Jackson (https://growtheshow.com/the-only-way-to-monetize-your-podcast-with-dave-jackson/)
How to Apply a Business Mindset to Your Podcast, With Gary Arndt (https://growtheshow.com/how-to-apply-a-business-mindset-to-your-podcast/)
Apply to the Grow The Show Accelerator Program! (https://trainings.growtheshow.com/apply)