Lately, I’ve been obsessed with this one adage about entrepreneurship. The idea is this: We need to be reminded more than we need to be instructed.
In order for you to reach the next level of your podcast, you probably need to be reminded of the basics more than you need to learn new information, new tips, tricks, or strategies.
Now you may or may not consider yourself an entrepreneur yet. But, if you have decided that you want your podcast to be a growing, thriving business, you are an entrepreneur, and this idea applies to you. For me, this has been a major theme of the past year.
This past October, I launched my second podcast, Grow The Show, and in its 6 months of existence, it’s driven over $125,000 in revenue for my coaching business.
My other podcast, Philly Who?, returns on May 4th and has also surpassed 6 figures in revenue, and over 200,000 downloads.
While I might be in a different place in my podcasting journey than you are, the challenges I’m facing today are the same ones you’re facing.
How do I improve my consistency? How do I get more podcast downloads? How can I make a better podcast, while spending less time, and making more money?
And the secret to getting where I am now, and the secret for me to go from five to six figures and from six to seven figures is the same: It’s all about nailing the fundamentals.
Today’s episode of Grow The Show is going to help both of us with just that.
That’s because today’s episode features Jay Clouse, a podcaster who has successfully grown and monetized two completely different shows.
His first show, Upside, has been around for years and is a staple of the Venture Capital and startup world. His second show, Creative Elements, just launched in 2020, yet has already surpassed 500,000 downloads.
And while that figure is impressive, what’s even more impressive is that Jay Clouse has grown that show to half a million downloads in just one year, as a one-man operation, while growing and exiting a completely separate business.
His podcast doesn’t have a huge team, and he doesn’t use fancy tools, but he does crush the basics.
Today, Jay Clouse is here to share his story, and to take us inside his production process.
He will remind us of what it takes to succeed, and to give you the tools, know-how, and reminders you need to make an amazing podcast in a fraction of the time.