With podcasting (or anything else for that matter), building a strong foundation plays a HUGE role in your success.
Nobody knows this better than Emmanual Laroche.
Emmanuel has worked in the food and beverage industry for over 25 years.
His strong foundation in the industry is part of what allowed him to build that illustrious career.
So, when the podcast he started in 2018 wasn’t growing as fast as he wanted, Emmanuel knew he was going to have to go back and make some changes.
At a Glance: Emmanuel’s Path to Podcasting Success
Podcast Title: Flavors Unknown
Host Name: Emmanuel Laroche
Niche: Culinary Professionals
Background:
Emmanuel Laroche has been working in food and beverage marketing for more than 25 years.
In his podcast, he interviews trending chefs and bartenders to provide insight into their background, their inspirations, and the unique personal experiences that have enabled them to become leaders in the worlds of the culinary and mixology industries.
The Game Changers:
Emmanuel focused on strengthening his podcast’s foundation through the 10-word exercise, and TDE.
The Results:
As a result of his work with GTS, Emmanuel was able to land eight of his dream podcast guests in under two months.
Most recently, he landed a book deal based on his podcast.
This is why Emmanuel joined the Grow The Show Podcast Accelerator in February 2021.
After joining, he immediately got to work on improving his podcast’s infrastructure.
He started with the 10-word exercise.
In short, the 10-word exercise is an activity that helps podcasters really hone in on what makes their podcast different from EVERY other show that’s out there. It also helps with identifying a podcast’s specific target audience.
With help from Kevin, Emmanuel strengthened the language he uses when he engages with future podcast listeners and guests. He developed a specific, targeted language that better reflects his amazing show!
Once he had that down, it was time for him to start participating in Targeted Daily Engagement, also known as TDE.
TDE is Kevin’s signature framework that helps podcasters grow their audiences by spending just 15 minutes per day on social media.
Because he had taken the time to narrow down his niche and audience, Emmanuel was able to find potential listeners and guests WAY more easily.
As a result, he experienced more engagement on his social media accounts.
This engagement even caught the eyes of Emmanuel’s DREAM podcast guests.
They were so impressed with his following and his show’s niche, that he was able to land EIGHT dream guests in under two months!
Today, the foundation that Emmanuel built continues to serve him.
Not only has he continued to grow his following, but he was recently offered a book deal based on his podcast!
What’s even better is that he landed it less than one year after joining the accelerator.
By 2023, he will be a podcaster AND a published author!
By devloping his show’s niche, Emmanuel discovered a group of passionate followers who love and support his work beyond just his podcast.
Do you want to build a loyal following like Emmanuel?
Want to easily land your dream guests?
Kickstart your path to podcast growth and monetization by following these two steps:
- Apply to the Grow The Show Podcast Accelerator today! Once you apply, you’ll be connected with a GTS podcast expert who will help determine the best path for you and your podcast.
- After you send in your application, check out these FREE resources! They’re excellent summaries of the accelerator lessons that Anna used to grow her audience, and will help you build a great foundation of knowledge:
How to Turn Total Strangers Into Monetized Podcast Listeners
Targeted Daily Engagement: How to Use Social Media to Double Your Podcast Audience