Case Study: How to 5x Your Podcast Audience

Case Study: How to 5x Your Podcast Audience

What if your podcast just… stopped growing?

What if, no matter how much work you put in, you just couldn’t get your download numbers to grow?

Would you know what to do to fix it?

Unfortunately, podcasting growth plateaus are common, especially for podcasters who are just starting out.

However, with the right strategy, you can overcome growth stagnation, no matter what stage your show is in.

Don’t believe me? Just look at podcaster Jeff Akin.

After launching his show, The Starfleet Leadership Academy, Jeff started to experience the dreaded download plateau.

Right off the bat, he was able to grow his show to 200 downloads per episode within 30 days of publication.

But then, seemingly out of nowhere, that growth stopped.

No matter how many hours Jeff put into his show and his social media presence, he couldn’t grow.

It was like he was stuck in podcasting quicksand, and the more he worked and struggled, the more stuck he was.


At a Glance: Jeff’s Path to Podcasting Success

Podcast Title: The Starfleet Leadership Academy

Podcast Host: Jeff Akins

Niche: Leadership Development 

Background: Before working with Grow the Show, Jeff was averaging about 200 downloads per episode at best. Jeff was spending a lot of time creating audiograms and other social media to try and spread the word. But he had hit a plateau and it felt like it was impossible to get past it. 

The Game Changers: Three things happened after Jeff joined the Grow The Show Accelerator:

  • Downloads increased.
  • Listeners were interacting with him and with each other.
  • Businesses began interacting with him and building relationships that have gone on to bring value to them and generate revenue for Jeff.

The Result: 5x Listenership Growth and 43 New Patreon Subscribers in 5 months. He was able to build a consistent monthly income based on his podcast. Read on to learn how he did it!



How Jeff Quintupled His Podcast Audience

Eventually, Jeff realized that he needed help developing a plan to help him to escape the podcasting quicksand and monetize his show.

So, he joined the Grow The Show Podcast Accelerator.

He took the course, got personalized coaching from Kevin, and became an active member of the GTS Accelerator community.

This did three things for him:

Audience Growth

First, Jeff drastically increased his downloads per episode. When he started implementing the lessons, particularly Grow The Show’s signature Targeted Daily Engagement growth strategy, his downloads began to grow again.

But, they didn’t just grow— they skyrocketed!

Jeff’s episodes increased from 200 downloads per episode within 30 days, to 1000 downloads per episode within 7 days of publication!

Community Building & Monetization

Second, Jeff was able to build a relationship with his listeners.

In order for a podcast listener to want to donate to a Patreon or Supercast page, they have to feel as though they have a personal relationship with the show, its host, and with other listeners. They have to feel as though they are a part of a community.

After all, you wouldn’t just donate to EVERY podcast you listen to, right?

Keeping this in mind, the Grow The Show team helped Jeff develop the Starfleet Leadership Academy community.

In doing so, he was able to move on to the third part of his podcast growth journey– Jeff was primed to start monetizing.

In fact, he was more than primed.

Using what he learned from the accelerator, he grew Patreon from 0 donors to 43 donors months.

Today, The Starfleet Leadership Academy continues to grow, and Jeff makes a consistent monthly income thanks to his dedicated listeners!

How to Grow YOUR Podcast

Stuck in podcasting quicksand?

Want to experience massive 5x show growth?

Kickstart your path to podcast growth and monetization by following these two steps:

  1. Apply to the Grow The Show Podcast Accelerator today! Once you apply, you’ll be connected with a GTS podcast expert who will help determine the best path for you and your podcast.
  2. After you send in your application, check out these FREE resources! They’re excellent summaries of the accelerator lessons that Jeff used to quintuple his audience, and will help you build a great foundation of knowledge: